Tourists begin returning to Pahalgam after deadly April terror attack
Two months after a deadly terror attack disrupted peak tourist season in Pahalgam, visitors are slowly starting to return to the popular hill town in Jammu and Kashmir.
On April 22, a group of terrorists attacked Baisaran meadow in Pahalgam, killing 25 tourists and one local resident. The incident, widely condemned internationally, heightened tensions between India and Pakistan and brought tourism in the region to a halt.
Tourism Struggles After Tragedy
April through June is typically Pahalgam’s busiest travel period, drawing thousands seeking respite from the summer heat in other parts of the country. This year, however, the attack led to widespread cancellations and a sharp decline in tourist arrivals. Hotels across the Kashmir Valley reported significant losses, even after offering steep discounts — with some rates slashed by 30 to 60 percent.
Now, while visitor numbers remain low, a slow revival in tourism is underway. Local businesses and the hospitality industry hope the renewed interest will help offset earlier losses.
Travel Tips: How to Reach and Where to Stay
Pahalgam, located amid the Pir Panjal mountain range and bordered by the serene Lidder River, is known for its scenic beauty, including the meadows of Betaab and Aru Valleys. With summer temperatures ranging between 12°C and 25°C, it remains a popular retreat for those escaping the heat.
The town is accessible via a 2.5-hour drive from Srinagar Airport, offering picturesque views along the route.
If you're planning a trip, here are some of the top accommodations to consider:
WelcomHotel Pine n Peak (by ITC Hotels)
Located near the Pahalgam Golf Course and surrounded by pine forests, this upscale property features 60 centrally heated rooms, three suites, and three luxury cottages. Interiors are adorned with traditional Kashmiri craftsmanship and pine-themed décor. Dining options include Lolaab, Saahil, and Gulistan.
Rate: Starting at Rs 15,000 per night (double occupancy)
Royal Hillton
Centrally located in Pahalgam, Royal Hillton offers 64 rooms and 8 suites with panoramic views of the Pir Panjal mountains. The wood-finished interiors and expansive windows add to the property’s charm, with the Grand Royal Suites providing a 360-degree view of the valley.
Rate: From Rs 7,325 per night
Hotel Heevan
Set alongside the Lidder River, Hotel Heevan offers a range of rooms including cottages and suites. Featuring wood-paneled interiors reminiscent of Himalayan homes, the hotel includes two dining spaces: café Wilo and restaurant Dilkusha.
Rate: Starting at Rs 8,500 per night
Radisson Golf Resort
Ideal for golf lovers, this resort sits next to Pahalgam’s 18-hole golf course. The property includes 122 rooms, mountain views, gardens, two restaurants, and a tea lounge for guests looking to unwind with traditional Kashmiri kahwa.
Rate: From Rs 20,700 per night
The Chinar Resort and Spa
Located in a quieter area of Pahalgam, this resort provides unobstructed views of the Himalayas. Guests can choose from Premium Balcony Rooms, Superior Balcony Rooms, or Luxury Suites. A full-service spa is available for post-excursion relaxation.
Rate: Starting at Rs 13,570 per night
Source NDTV